Brassmoney
Big starts small
Brass wanted to expand their banking genius beyond businesses to working individuals. They contacted us at FourthCanvas to create an identity that depicts their core message, "big starts small."
The vision for Brassmoney was to become the leading product offering personal banking services to young and ambitious professionals in the country.
For the young and ambitious
Brassmoney was an extension of the parent brand "Brass". We wanted to retain the core as a brand that believes in growth and potential. Brassmoney had the ability to become a lifestyle icon among its users, and we decided to tap into that for the design direction.
We decided to connect with the grit of our target audience, using a combination of simple shapes to represent growth, scale and potential.
Budget. Spend. Track
While we ensured a lot of alignment and reusable components from the parent brand remained (such as the type, logo mockup, etc.), we focused on enhancing the identity system with a newly set up colour palette and custom product icons and illustrations.
We worked closely with the in-house design team to ensure that these assets were accessible and appropriate for the use case in the product development.
The financial tool for elite professionals
The Brass team were very particular about the type of customers they were building for — young, ambitious, elite working professionals. The goal was to become the haven for all their financial needs (present and future) and become integrated in their everyday lifestyle.
And at the end, we delivered a prestigious identity.
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