The world needs you

CLIENT

Nomba

SECTOR

FinTech (Agent Banking & Business Banking)

DIRECTOR

Victor Fatanmi

YEAR

2022

SCOPE OF WORK

Naming, Brand Strategy, Visual Identity, Sonic Identity, Website Design & Development, Marketing Strategy, Launch Production, Advertising Direction, Product User Interface refresh

Naming

The new name takes inspiration from the word “numbers” — often underrated and yet at the centre of how we process information. For most businesses, numbers are the most basic way to identify problems, define goals, measure growth, and make money.

Previously known as Kudi, one of Nigeria’s leading agency banking FinTech startups, the team at Nomba decided to scale their offerings to provide tools and services for businesses to manage payments and operations.

The Logo

The symbol is a slightly abstract representation of cross-road signs — typically seen in the middle of road intersections across the country. It communicates the idea that regardless of what your payment needs are, Nomba can provide and guide you to the right solution.

Sonic Identity

The Nomba sonic identity was inspired by the familiar bits and pieces of Nigerian memories that included numbers. Designed in collaboration with talented musician and producer, Damilare Afolabi, we created an album of sounds that helps Nomba unique communicate its brand via channels that support audio (social media, radio, television, etc).

Visual System

We created visual devices to communicate a unique identity for Nomba everywhere — across colour, typography, patterns, and imagery — easily recognised by anyone.

Brand Launch

As we prepared for the launch of the new brand, we designed and developed the Nomba website — understanding that it is the HQ of any brand’s presence on the internet. We also worked closely with the Nomba team to create assets for the product design.

Brand Application — OOH & Advertising

We worked with the Nomba team and numerous media and advertising agencies to launch the new brand to the world. Some of the assets created were OOH ads, billboards, TV commercials, radio jingles, etc distributed nationwide.

CREDITS

Tunji Ogunoye
Ayomide Ajayi
Opeyemi Olugbemiro
Alamu Temitayo
Damilare Afolabi
Ayomiposi Aluko
Ola Adedamola
Dunsin Ayodele
Faith Adeoye
Ademola Aderibigbe
Aremu Oluwagbamila
Hafsah Emekoma
Chineta Adinnu
Temiloluwa Adebusuyi
Fortune Kolawole
Felix Ayoola
Samuel Jolayemi
Teslim Abu
Praise Philemon

We were pleased with the extra length FourthCanvas went to understand our evolution and bring it to life with the story, look and feel that rightly captures our mission. The immediate proud feeling from our employees and merchants captures it all. There was a renewed energy with which everyone was proud to be a part of this.

Yinka Adewale,
Chief Executive Officer.

Ventures Platform

CLIENT

Ventures Platform

SECTOR

Venture Capital

DIRECTOR

Mary Afolabi

YEAR

2023

SCOPE OF WORK

Content Strategy, Visual Identity and Website Design & Development

The Logo

The logo embodies the essence of Ventures Platform's mission of being a catalyst that propels startups from the early stages to successful exits. It is a combination of symbolism and abstraction, representing a "V" and "P"intertwined to form a slightly hidden imagery of a catapult and an abstracted African map.

Visual System

During their rebrand, we created a visual system to help them stay recognizable, thereby solidifying their presence in the tech ecosystem.

VP Allied Lines (VPALs)

VPALs are inspired by the VP logo icon, with variations strategically designed to symbolize adaptability and the idea of genuine connection linked to VP's brand identity. The VP Allied Lines depicts collaboration between VP and the founders of its portfolio companies, illustrated by the crossing of two lines.

Realigning Their Digital Experience

We built a digital experience, blending transparency, storytelling, strategy with simple, yet iconic branding elements, such as the VP Allied Lines bridges the gap in their previous digital presence, positioning their brand as a catalyst for innovation and impact in Africa's entrepreneurial ecosystem.

PROJECT DETAILS

CLIENT

Nomba

SECTOR

FinTech (Agent Banking & Business Banking)

DIRECTOR

Victor Fatanmi

YEAR

2022

SCOPE OF WORK

Naming, Brand Strategy, Visual Identity, Sonic Identity, Website Design & Development, Marketing Strategy, Launch Production, Advertising Direction, Product User Interface refresh

CREDITS

Fortune Kolawole
Faith Adeoye
Teslim Abu
Felix Ayoola
Ola Adedamola
Daniel Abudu
Oyinlola Akindele

The time and effort FourthCanvas invested in our rebrand was clear for all to see. It was a pleasure to work with Mary and everyone on the team. Everyone stayed focused on delivering excellent work despite the challenges and unavoidable u-turns. The result is a world-class feel that makes us all proud and is attractive to founders, potential employees, and other stakeholders, judging by all the feedback we have received so far.

Damilola Teidi,
Head of Platform and Networks.

Everybody pays for something

The world needs you